#Automattic pocket casts npr theverge software

Automattic’s WordPress is the go-to content management system for the web, and the company is prioritizing new content creation channels, such as streaming audio and mobile apps. (The app reportedly cost NPR $800,000 last year.) But Automattic has powerful distribution channels and can stomach a short-term loss better than NPR. Automattic hasn‘t elaborated on how it plans to flip Pocket Casts from a loss-making business. NPR, the majority owner of Pocket Casts since 2018, had been shopping the app since January, The Verge reports. “This gives the illusion of quality, while the most clicked links are actually stuffed to the gills with ad units that refresh aggressively,” the report states.Īutomattic, best-known as the owner of WordPress, announced that it acquired the podcasting app Pocket Casts.

But SSPs have employees who vet publishers themselves (i.e., they visit the site directly, seeing the pristine version). Scammers do this to avoid the ire of SSPs, which may have policies against the “hyper-active” version of the sites. Meanwhile, those clicking to the same page via a paid link may see a busy slideshow format that loads and reloads the page, often with many ad spots stuffed above the fold. Direct visitors, for example, would see a single-page format with no ads above the fold (an indicator of quality content).

#Automattic pocket casts npr theverge software

The enterprise data software company DeepSee published a report showing how many arbitrage sites differ their content display when it comes to accessing websites from a paid link versus a direct link. Īd arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. Here’s today’s news round-up… Want it by email? Sign up here.